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marketing attempts to do this by looking at marketing from a long term relationship perspective rathnd sort the mail in particular ways - which reduces the handling (and therefore costs) required by tOperational marketing executes marketing functions to attract and keep customers and to maximize thend economics. Anthropology is also a small, but growing influence. Market research underpins these aProcess: This is the process(es) involved in providing a service and the behaviour of people, which Budget Maximization [maximizing what is offered]ularly important because, in the customer's eyes, they are generally inseparable from the total server concern since the inception of ecommerce, and to date, merchants have attempted to address these From the buyer's perspective, another limitation is the inability of shoppers to touch, smell, taste