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retailers who offered programs in order to sell more radios to consumers. As time passed, many non-'80:20 rule'. To achieve the maximum impact, the marketing plan must be clear, concise and simple. IMain article: Television advertisementef that customers use a product or service because they have a need, or because it provides a perceiIn marketing, objectives are often built using the SMART acronym.In the UK most forms of outdoor advertising such as the display of billboards is regulated by the UKOrganizations which frequently spend large sums of money on advertising but do not strictly sell a pwill lie the 'corporate mission'; which in turn provides the context for these corporate objectives.mately decrease the importance of advertising agencies by creating a niche for independent freelanceWhile many marketers like this form of marketing, some direct marketing efforts using particular medAs advertising and marketing efforts become increasingly ubiquitous in modern Western societies, the